The University of Mindanao Esports Association (U.M.E.S.A.), based at the Davao City campus, is a competitive organization representing the university in nationwide esports tournaments. While they proudly carried the university’s name and logo, their visual identity lacked the cohesion needed for broader recognition. To elevate their presence and unify their image across platforms, I initiated and developed a complete branding system—transforming a single logo into a dynamic identity that reflects their professionalism, school pride, and competitive spirit.